Conformity Is Not a Winning Strategy
When fostering a brand, it pays to be unique and stand out. Read on for why conformity is not an effective ...
ExxonMobil
ExxonMobil had quietly launched a new fuel brand designed to improve gas mileage; however, consumers did not notice the change, nor comprehend the benefits.
STRATEGY / IDENTITY / GRAPHIC COMMUNICATIONS / CONCEPT PROTOTYPE / ENVIRONMENTAL GRAPHICS / GLOBAL ADAPTATION GUIDELINES
“Great work by the team to bring us to this point. Really appreciate the close collaboration and flexibility along the way. It will be a piece of excellent work.”
CHARLES LUI
Fuels Brand Manager
