In our inaugural Experience Report, we reveal the top 50 restaurant and retail brands that resonate most with customers this year.
The Power of Experience: Which Brands Are Winning – and Why
October 30, 2025
In Fast Company, we share how brands should measure the power of their physical customer experience, the commonalities holding some brands back, and more.
Physical experience has always defined retail and restaurants, and it is more decisive than ever. Customers are not just buying goods or meals; they are seeking experiences that are meaningful. Each visit is judged not by price or speed alone but by whether it feels worthwhile, memorable, and worth repeating.
That’s why ChangeUp launched its first Experience Report, a study ranking the top 50 retail and restaurant brands that create lasting impact with their customers. To capture a full picture of what the physical experience means to consumers, ChangeUp evaluated more than 200 U.S. brands across 20 categories, gathering over 300,000 data points from a large-scale survey of more than 6,000 consumers.
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In our latest expert interview, we speak with Oliver Chen, Managing Director and Senior Equity Research Analyst at TD Cowen, about his retail predictions and insights.
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