News: Customer Experience

The ChangeUp 2026 Experience Report

The ChangeUp 2026 Experience Report

In our second annual report, we reveal which retail and restaurant brands customers say are resonating with them most through the physical experience.
Thinking Beyond the Prototype

Thinking Beyond the Prototype

We recently sat down with our Creative Directors to discuss which core elements brands must consider in order to have a successful rollout of a new prototype.
The Rise of the Power User

The Rise of the Power User

In CNBC, we discuss the Power User — an evolution of the omnichannel shopper. Our latest research uncovers findings about this new shopper and key takeaways for retailers.
Conformity Is Not a Winning Strategy

Conformity Is Not a Winning Strategy

When fostering a brand, it pays to be unique and stand out. Read on for why conformity is not an effective strategy to get customers' attention.
No results found.