News: Customer Experience

Thinking Beyond the Prototype

Thinking Beyond the Prototype

We recently sat down with our Creative Directors to discuss which core elements brands must consider in order to have a successful rollout of a new prototype.
The Rise of the Power User

The Rise of the Power User

In CNBC, we discuss the Power User — an evolution of the omnichannel shopper. Our latest research uncovers findings about this new shopper and key takeaways for retailers.
Conformity Is Not a Winning Strategy

Conformity Is Not a Winning Strategy

When fostering a brand, it pays to be unique and stand out. Read on for why conformity is not an effective strategy to get customers' attention.
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