In VMSD, we explore what makes customers gravitate towards certain brands, and why attraction matters more than persuasion.
News: Brand Strategy
We're excited to announce the release of The Brand Vortex: The Guide to Branding with Gravitational Pull, offering a new approach to brand strategy.
As we wrap up the year, we spoke with our strategy and design teams to get their take on what we should see more of from retailers in 2026.
In Fast Company, we share how brands can measure the power of their physical customer experience, what's holding them back, and more.
In our inaugural Experience Report, we reveal the top 50 restaurant and retail brands that resonate most with customers this year.
Our Director of Strategy, Alexa Jewell Schaefer, gives a behind the scenes look at how the new identity system and strategy from Jason’s Deli came to be.
Our Chief Creative Officer, Ryan Brazelton, shares the best strategies to help your brand stand out and how to offer unique value to customers.
Get to know our newest Creative Director, Marty McCauley, in our latest installment of "Five Questions With".
In our second installment of “Five Questions With”, get to know our Design Director, Ashley Floyd.
In the first installment of our new series, "Five Questions With", we talk with Lee Carpenter, ChangeUp's CEO and Founding Partner.
Caitlin Neyer, Strategy Director, shares her perspective on what beauty brands – indie or legacy – must consider to stay relevant and engaging.
Caitlin Neyer, Director of Strategic Partnerships at ChangeUp, gives brands insight into what they can learn from ...
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