Experience has become the new competitive frontier.
Our inaugural Experience Report reveals which brands are truly winning with consumers, and why. Based on insights from 6,000 consumers, 300,000 data points, and AI-powered sentiment analysis, this is more than a ranking. It’s a barometer of how well brands are meeting rising expectations and a guide for those ready to seize the competitive advantage that only great experiences can deliver.
Inside the Report:
- The Top 50 brands resonating most with customers
- The eight key dimensions that drive resonance, from desire and memorability to advocacy and novelty.
- How leading brands like H-E-B and In-N-Out Burger turn everyday moments into emotional connections.
- Actionable insights on where to discover opportunities, close competitive gaps, and protect strengths.
Whether or not your brand made the list, this report is your guide to understanding what customers truly value, and how to design experiences that keep them coming back.
We believe change is not a risk, it’s the answer.
ChangeUp is an award-winning brand strategy and retail design agency, designing for the moments where brands and customers meet. We create brand-led experiences through thought-provoking strategy, design, environments, and architecture.