The Science of Customer Pull: What Makes a Brand Magnetic?
In VMSD, we explore what makes customers gravitate towards certain brands, and why attraction matters more than persuasion.
ChangeUp’s Bill Chidley Authors New Book, The Brand Vortex
We’re excited to announce the release of The Brand Vortex: The Guide to Branding with Gravitational Pull, offering a new approach to brand strategy.
How Restaurants are Balancing Nostalgia and Modernization
Our Creative Director, Marty McCauley, speaks to Transform Magazine about how restaurants are evolving to attract new customers.
Zaxbys Finds the Right Sauce for Success
Zaxbys was named QSR’s Transformational Brand of 2025, a recognition of the refreshed brand identity and restaurant experience that we helped bring to life.
The Connected Podcast: The Automotive Retail Experience
Our Executive Director of Strategy, Bill Chidley, talks to the Connected Podcast to discuss dealership design, branding standards, and so much more.
Subaru Introduces New Immersive Facility Design
The new concept reimagines the automotive retail experience, transforming dealerships into immersive, hospitality-driven spaces.