Transform Magazine features our work designing Buffalo Trace Distillery’s first-ever cafe.

The Kentucky-based distillery will launch its first permanent dining destination, John G. Carlisle Cafe, as a natural extension of the distillery, offering an immersive cafe experience. With food, beverage and retail, the new addition reinforces the brand’s legacy through materiality and storytelling. The central idea of the cafe, crafted by retail brand experience agency ChangeUp, is ‘honour tradition, embrace change.’

“It was important to the team to maintain what made the structure distinct while introducing a new layer of experience for guests,” says Ryan Brazelton, chief creative officer at ChangeUp. “We preserved and leveraged original architectural elements to create a cohesive and intentional environment.”

Read the full article in Transform.