Discount Tire’s Pit Pass Puts Customers in the Driver’s Seat
November 3, 2022
Discount Tire unveiled its Atlanta Pit Pass concept store in early October 2022, officially completing its transformation from a traditional tire retailer into a strong omnichannel leader in the automotive category. Discount Tire worked with ChangeUp to ideate and execute this new store concept, which gives customers a racetrack pit-crew style experience that puts them in the driver’s seat of the shopping journey.
“We really started thinking outside of the box with digital adoption and how to build a smaller footprint to meet the changing customer needs,” said Tom Williams, Chief Experience Officer at Discount Tire in an interview with Retail TouchPoints. “We started identifying new markets to help grow and create more opportunities for more of our people.”
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