Step Inside Burger King’s New Prototype
October 20, 2023
No one owns the burger like Burger King. So we partnered with the popular hamburger chain to create a new restaurant design that could live up to the “Home of the Whopper.”
The new concept, Sizzle, is a bold, fresh look that is not only distinct, but reignites the soul of the Burger King brand. It was designed to capture the sizzle and craveability of the whopper in a restaurant experience to excite both customers and employees.
Expect Better: Meeting Customer Demands for Better Experiences
Great design is no longer an option. It's mandatory. How can restaurants address costs while meeting customer demands for better experiences?
New Report: What Does the Future of Restaurants Look Like?
In our latest report, Shift Perspective: Restaurants, we highlight the growth opportunities that are emerging for the restaurant industry.