We’re excited to announce the release of The Brand Vortex: The Guide to Branding with Gravitational Pull, a new book by Bill Chidley, Executive Director of Strategy at ChangeUp.

The book introduces a breakthrough framework for understanding how brands influence consumer behavior – not through persuasion, but through gravitational pull.

In The Brand Vortex, Chidley challenges traditional branding models built on messaging, positioning, and rational decision-making. Drawing from behavioral science, psychology, and decades of real-world practice, he presents a new way to think about brand as a dynamic system of forces that shape how people perceive, decide, and act, often before they are consciously aware of it.

“At a time when consumers are overwhelmed by choice and numb to marketing noise, brands don’t win by saying more,” said Chidley. “They win by feeling right. The Brand Vortex is about designing brands that pull people in instinctively. Brands that become the obvious choice.”

Read on in PR Newswire: https://www.prnewswire.com/news-releases/changeup-releases-new-bookthe-brand-vortex-by-co-founder-bill-chidley-302660300.html