Sixpoint Brewery

Kia was looking to redesign their dealerships for the future and bring their brand to life to connect with shoppers in new ways.

RETAIL EXPERIENCE

Opportunity

With a cult-like following and strong Brooklyn roots, Sixpoint Brewery set out to open their first taproom to boldly represent their brand and philosophy. The team was looking to provide customers with a unique and memorable craft-beer experience and a space they would want to keep coming back to.

The Change

To create a vibrant environment reflective of the brand, we incorporated bold murals based on brand assets, and made Sixpoint’s motto — Beer is Culture — the focal point of the bar. Nods to their Brooklyn roots can also be found throughout the taproom, from the photography and art to the music being played. And with a goal to create an open-air feeling in an indoor space, we added large windows, multiple entry points, bright colors and textures, and touches of greenery around the bar. We also designed a retail store on-site, for customers looking to purchase beers to-go, limited edition brews, and merchandise.

Impact

Sixpoint Brewery opened their doors in the Fall of 2022 at City Point in Brooklyn. Designed with flexibility in mind, the taproom has already become a popular community gathering space and event site for both locals and tourists looking to socialize over a craft brew. The location will serve as the main Sixpoint taproom for what Artisanal Brewing Ventures plans is part of a larger expansion with its other subsidiary brands including Bold Rock and Victory Brewing Company.

Related Articles

Sixpoint Brewery at City Point.
Sixpoint Brewery view of the bar.
Sixpoint Brewery table seating and skull mural.
Sixpoint Brewery's lighting fixture. Lightbulb in hand.
Sixpoint Brewery bar seating.
Sixpoint Brewery greenery decor.
Sixpoint Brewery, Beer Is Culture.
Sixpoint Brewery indoor picnic tables.
Sixpoint Brewery, six point star on brick wall.