Our strategy team takes a deep look into how and why the job for brands is to build customer belief through experience, operations, and environment.
News: Retail Experience
In Chain Store Age, we break down the eight forces that actually matter in retail today, from visit desire to substitutability.
We explore why the most dangerous place for retailers is the “mass middle,” where being "good enough" creates quiet replaceability over loyalty.
As we wrap up the year, we spoke with our strategy and design teams to get their take on what we should see more of from retailers in 2026.
In our inaugural Experience Report, we reveal the top 50 restaurant and retail brands that resonate most with customers this year.
There’s a growing gap in beauty retail that most brands don’t see coming. Our Director of Strategy, Alexa Jewell Schaefer, shares more in VMSD.
Women in Retail interviews our COO, Lynn Gonsior, about being a female co-founder, the future of the retail experience, and so much more.
Generational shopping behaviors are defying long-held stereotypes. Our latest research reveals surprising insights that challenge how retailers serve different age groups.
In WWD we unveil the results of our apparel report, debunking generational myths and stereotypes to reveal surprising truths about the retail experience.
In Chain Store Age we discuss which aspects of the customer experience are being overlooked, and what new metrics could offer a fresh perspective.
In VMSD we share how retail brands can create a better customer experience and drive revenue through an employee value proposition.
Our Creative Director, Marty McCauley, shares the core principles that all brands should implement when designing their store exterior.
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