![Enhancing the Multi-Brand Experience for Greater Impact](https://changeupinc.com/wp-content/uploads/2024/05/MultiBrand_WebThumb-768x689.jpg)
Our Creative Director, Marty McCauley, explores how a multi-brand experience can actually create real value for customers.
![Is Consumer Well-Being the Key to Retail’s Future?](https://changeupinc.com/wp-content/uploads/2024/05/KPI_WebsiteThumbnail-768x689.jpg)
In Chain Store Age we discuss which aspects of the customer experience are being overlooked, and what new metrics could offer a fresh perspective.
![Restaurants’ Next Big Thing: Experience Still Reigns](https://changeupinc.com/wp-content/uploads/2024/04/FutureofRestaurants_WebThumb-768x689.jpg)
Our Executive Creative Director, Jamie Cornelius, shares why experience determines the success or failure of a restaurant.
![CES 2024: The Innovation Game](https://changeupinc.com/wp-content/uploads/2024/03/CES_WebThumb-768x689.jpg)
We attended this year's Consumer Electronics Show (CES) where we sought out all things innovative. Here's what we found.
![What Retailers Should Keep Doing More of in 2024](https://changeupinc.com/wp-content/uploads/2024/03/2024Insights_WebThumbnail-768x689.png)
Our team shares top takeaways from 2023 that help set the stage for where we are going in the year ahead.
![Step Inside Burger King’s New Prototype](https://changeupinc.com/wp-content/uploads/2024/03/BKFeature-768x689.jpg)
We partnered with Burger King to design a new concept that captured the sizzle of the whopper, while reigniting the soul of the brand.
![How Hotels Can Win Guests Over & Create Experiences They Crave](https://changeupinc.com/wp-content/uploads/2024/03/HospitalityGraphic_WebThumbnail-768x689.jpg)
Our Director of Strategy, Alexa Jewell Schaefer, explores how hotels can thrive with placemaking, brand alignment, and personalization.
![Expect Better: Meeting Customer Demands for Better Experiences](https://changeupinc.com/wp-content/uploads/2024/03/EnhancingGuestExperience_WebThumbnail-768x689.jpg)
Great design is no longer an option. It's mandatory. How can restaurants address costs while meeting customer demands for better experiences?
![Are Purpose-Driven Experiences the Future of CSR?](https://changeupinc.com/wp-content/uploads/2023/04/purpose_Final_Website-Header_Half_780x700-768x689.jpg)
As CSR continues to evolve, we explore the importance of creating purpose-driven experiences that connect customers to the cause and the brand.
![How to Win With Experience](https://changeupinc.com/wp-content/uploads/2023/02/CU_2023_NACS2-780x700-1-768x689.jpg)
Our team recently spoke at the NACS Leadership Forum, diving into what truly makes for a great retail experience.
![Making Stores Work Harder: The Power of a Small-Format Strategy](https://changeupinc.com/wp-content/uploads/2022/08/CU_Small-Formats_780x700-768x689.jpg)
In Chain Store Age, we identify four clear strategies to building smaller format retail spaces, each suited to a different business objective.
![We Spoke to Gen Z: Here’s What Brands Can Do Better](https://changeupinc.com/wp-content/uploads/2022/07/CU_2022_Gen_Z__780x700-768x689.jpg)
Gen Z is shaping the future of how brands connect with their customers, so we spoke with them directly about their latest retail experiences.