![A Change of Brand Podcast: Baskin-Robbins](https://changeupinc.com/wp-content/uploads/2023/08/ACOB_WebThumbnail-768x689.jpg)
Our Chief Creative Officer, Ryan Brazelton, speaks with A Change of Brand podcast to discuss our process designing Baskin-Robbins’ visual identity.
![Baskin-Robbins Wins GDUSA Award](https://changeupinc.com/wp-content/uploads/2023/01/Baskin_Award_780x700-768x689.jpg)
Kicking off the new year with a “Seize the Yay” moment—our visual identity work with Baskin-Robbin wins a GDUSA Award.
![Transforming a Legacy Brand to a Dynasty](https://changeupinc.com/wp-content/uploads/2022/10/2022_CU_Legacy_Dynasty-_780x700-768x689.jpg)
While legacy brands can't lose sight of what made them special to begin with, it's critical they embrace change.
![Jimmy John’s Wins 2022 Pentawards](https://changeupinc.com/wp-content/uploads/2022/12/Jimmy_Johns_Pentaward_780x700-768x689.jpg)
Our brand identity work with Jimmy John's took the 2022 Silver Pentawards in the ready-to-eat and fast food category.
![Defying Expectations in Branding](https://changeupinc.com/wp-content/uploads/2022/05/defying_expectations_780x700-768x689.jpg)
Our Chief Creative Officer, Ryan Brazelton, shares the best strategies to help your brand stand out and how to offer unique value to customers.
![Baskin-Robbins Debuts a Sweet Brand Relaunch](https://changeupinc.com/wp-content/uploads/2022/04/2022_0413_BR-Launch_Thumbnail_780x700-768x689.jpg)
PRINT Magazine features our latest work with Baskin-Robbins. Read the full article for more about the new visual identity system.
![Checking Out: Amanda McAllister](https://changeupinc.com/wp-content/uploads/2022/01/2021_CU_AmandaFeature_Website_Small-768x690.jpg)
ChangeUp’s new Creative Director is eagerly heading into retail’s challenging future. But she also honors the grand traditions of her retail clients.
![Beauty M&As – Removing the Rose-Colored Glasses](https://changeupinc.com/wp-content/uploads/2022/01/2021_CU_Beauty_Web-News-Thumbnail_780x700-768x689.jpg)
Caitlin Neyer, Strategy Director, shares her perspective on what beauty brands – indie or legacy – must consider to stay relevant and engaging.
![Introducing Jimmy John’s New Brand Identity](https://changeupinc.com/wp-content/uploads/2021/12/JJ_caseStudy_Web-02-768x689.jpg)
Revolution, not evolution. That was the task facing agency ChangeUp as it began to plot Jimmy John’s brand transformation.
![For Brands, Every Day is Election Day](https://changeupinc.com/wp-content/uploads/2020/10/2020_CU_Election_half-768x689.jpg)
Caitlin Neyer, Director of Strategic Partnerships at ChangeUp, gives brands insight into what they can learn from ...
![The Secret to Building a Strong Brand: Conquer Your Brand Envy](https://changeupinc.com/wp-content/uploads/2020/08/2020_CU_BrandEnvy_half_v2_BlogSM-780x700-1-768x689.jpg)
Why staying grounded in brand strategy, identity, and experience are the secret to success - even in the COVID-era.