Baskin-Robbins Debuts a Sweet Brand Relaunch

April 13, 2022

Baskin Robbins ice cream on top of pile of sprinkles

Summer is just around the corner, and warm nights filled with sticky, ice-cream-stained fingers are quickly approaching. Baskin-Robbins gets ahead of the sizzling temperatures with a massive brand relaunch and a tagline that encourages customers to “Seize the Yay.”

The experience agency ChangeUp designed the beloved brand’s new visual identity system which includes a redesigned logo, packaging, and employee uniforms. The new logo takes on a vintage look reminiscent of the brand’s early days, while keeping the trademark “31” within the “BR” monogram. This refresh infuses the brand with a sense of nostalgia that remains contemporary and forward-thinking.

Read the full article here in PRINT Magazine.