A Change of Brand Podcast: Baskin-Robbins
August 9, 2023
Our Chief Creative Officer, Ryan Brazelton, is featured on A Change of Brand Podcast where he gives the inside scoop on our work with Baskin-Robbins.
Ryan sits down with Blake Howard from A Change of Brand Podcast to give a behind-the-scenes look at what the process was like designing Baskin-Robbins’ new look and positioning.
In 2022, Baskin-Robbins’ unveiled their new visual identity system. The beloved ice cream brand partnered with the team at ChangeUp to modernize its identity while still maintaining their iconic 31 flavor heritage. And for the first time ever they were taking a global approach to the brand.
Baskin-Robbins Wins GDUSA Award
Kicking off the new year with a “Seize the Yay” moment—our visual identity work with Baskin-Robbin wins a GDUSA Award.
Transforming a Legacy Brand to a Dynasty
While legacy brands can't lose sight of what made them special to begin with, it's critical they embrace change.