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Our Director of Strategy, Alexa Jewell Schaefer, gives a behind the scenes look at how the new identity system and strategy from Jason’s Deli came to be.
News: Brand Identity
Our Chief Creative Officer, Ryan Brazelton, speaks with A Change of Brand podcast to discuss our process designing Baskin-Robbins’ visual identity.
Kicking off the new year with a “Seize the Yay” moment—our visual identity work with Baskin-Robbin wins a GDUSA Award.
While legacy brands can't lose sight of what made them special to begin with, it's critical they embrace change.
Our brand identity work with Jimmy John's took the 2022 Silver Pentawards in the ready-to-eat and fast food category.
Our Chief Creative Officer, Ryan Brazelton, shares the best strategies to help your brand stand out and how to offer unique value to customers.
PRINT Magazine features our latest work with Baskin-Robbins. Read the full article for more about the new visual identity system.
ChangeUp’s new Creative Director is eagerly heading into retail’s challenging future. But she also honors the grand traditions of her retail clients.
Caitlin Neyer, Strategy Director, shares her perspective on what beauty brands – indie or legacy – must consider to stay relevant and engaging.
Revolution, not evolution. That was the task facing agency ChangeUp as it began to plot Jimmy John’s brand transformation.
Caitlin Neyer, Director of Strategic Partnerships at ChangeUp, gives brands insight into what they can learn from ...
Why staying grounded in brand strategy, identity, and experience are the secret to success - even in the COVID-era.