Step Inside Burger King’s New Prototype

October 20, 2023

No one owns the burger like Burger King. So we partnered with the popular hamburger chain to create a new restaurant design that could live up to the “Home of the Whopper.”

The new concept, Sizzle, is a bold, fresh look that is not only distinct, but reignites the soul of the Burger King brand. It was designed to capture the sizzle and craveability of the whopper in a restaurant experience to excite both customers and employees.

See more from the new prototype in QSR Magazine.

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