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In Nation's Restaurant News, we dive into the findings from our latest report and explore how restaurants can truly differentiate themselves among consumers.
Step Inside Burger King’s New Prototype
October 20, 2023
No one owns the burger like Burger King. So we partnered with the popular hamburger chain to create a new restaurant design that could live up to the “Home of the Whopper.”
The new concept, Sizzle, is a bold, fresh look that is not only distinct, but reignites the soul of the Burger King brand. It was designed to capture the sizzle and craveability of the whopper in a restaurant experience to excite both customers and employees.
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