Transform Magazine features our work designing Buffalo Trace Distillery's first-ever cafe, offering a more immersive experience.
Zaxbys Unveils a Saucy New Look
May 5, 2025
Zaxbys was looking to elevate their brand with a new look and environment that maintained their Southern heritage and hospitality.
The popular chicken chain was ready to take their brand to the next level with a refreshed visual identity that still captured what makes them unique. As the brand geared up for growth, they sought a more sophisticated look while preserving their core identity.
A key update was removing the apostrophe, transitioning Zaxbys from a possessive form to a more inclusive, welcoming brand name. This shift reflects their commitment to being a brand for everyone while maintaining their Southern heritage.
Related Topics
Related Articles
QSR covers our work with Burger King, and why their refreshed restaurants have played a key role in the fast-food chain’s revamp.
Our Creative Director, Marty McCauley, speaks to Transform Magazine about how restaurants are evolving to attract new customers.
No results found.