With an abundance of dining options at their fingertips, today’s consumers face tough decisions about where to spend their restaurant dollars. While competitive pricing and prime locations are important, the overall dining experience often drives customer loyalty. How can restaurants differentiate themselves by providing value that transcends these basic factors?

ChangeUp recently conducted an online survey to uncover what really matters to customers when they decide to dine out. Our expertise in brand and experience strategy, restaurant design, and architecture gives us unique insight into building an integrated and holistic experience.

We surveyed 500 U.S. consumers in Q2 2024 to understand the critical role that experience plays in driving value for guests. The results were eye-opening. While no one will argue that reasonable prices, convenience, and meeting basic expectations will always be table stakes, we found that crafting an enjoyable dining experience is the key to standing out from the competition and earning repeat business from today’s selective customers.

Read the full article in Nation’s Restaurant News.