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Our Director of Strategy, Alexa Jewell Schaefer, gives a behind the scenes look at how the new identity system and strategy from Jason’s Deli came to be.
A Change of Brand Podcast: Baskin-Robbins
August 9, 2023
Our Chief Creative Officer, Ryan Brazelton, is featured on A Change of Brand Podcast where he gives the inside scoop on our work with Baskin-Robbins.
Ryan sits down with Blake Howard from A Change of Brand Podcast to give a behind-the-scenes look at what the process was like designing Baskin-Robbins’ new look and positioning.
In 2022, Baskin-Robbins’ unveiled their new visual identity system. The beloved ice cream brand partnered with the team at ChangeUp to modernize its identity while still maintaining their iconic 31 flavor heritage. And for the first time ever they were taking a global approach to the brand.
Listen to the full episode here and see more from our work with Baskin-Robbins, and Baskin-Robbins International.
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