Transform Magazine features our work designing Buffalo Trace Distillery's first-ever cafe, offering a more immersive experience.
A&W Restaurants Unveils a New Design
August 25, 2026
Nation’s Restaurant News gives a first look at our work with A&W developing their new restaurant prototype.
A&W Restaurants hopes its new design attracts more customers to the brand. Not to mention franchisees. The Lexington, Kentucky-based chain’s newest prototype, revealed this week, is designed to blend “functionality with an exceptional dine-in experience.”
The prototype is flexible, so it can go into different types of real estate. It ranges from 2,200- to 2,800-square feet and has seating for up to 70 customers. The design will serve as the chain’s foundation for future development and expansion.
It is also designed to tap into the chain’s long heritage. A&W is one of the oldest restaurant brands in the country and it was the first to serve handcrafted beverages in every location. The company said that it is working to build on its beverage legacy, with more innovation around its root beer.
Related Topics
Related Articles
QSR covers our work with Burger King, and why their refreshed restaurants have played a key role in the fast-food chain’s revamp.
Our Creative Director, Marty McCauley, speaks to Transform Magazine about how restaurants are evolving to attract new customers.
No results found.