Our strategy team takes a deep look into how and why the job for brands is to build customer belief through experience, operations, and environment.
Panda Express Honors It’s Roots With New Restaurant Design
June 7, 2023
DesignTAXI features our latest work with Panda Express—exploring the newly designed prototype that celebrates the Chinese American experience in a modern and thoughtful way.
In order to honor it’s roots, Panda Express—the largest Asian restaurant chain in the US—has recently debuted a new store design inspired by Chinese culture and heritage.
The restaurant’s classic black-and-white color palette, paired with striking red accents, will remain familiar to fans. Wood elements and a sweeping rooftop complete the store’s facade, while a mix of traditional and modern Chinese motifs fill its interior.
Read the full article in DesignTAXI.
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