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Our Director of Strategy, Alexa Jewell Schaefer, gives a behind the scenes look at how the new identity system and strategy from Jason’s Deli came to be.
Jimmy John’s Wins 2022 Pentawards
September 29, 2022
Jimmy John’s wins 2022 Silver Pentawards for ready-to-eat and fast food category.
To keep up with its “freaky fast” reputation and grow with its customers, Jimmy John’s knew they needed to grow up without feeling old. So we partnered with the fast-growing restaurant chain to refresh its identity while still preserving all the things that make it unique. The dynamic new system stays true to Jimmy John’s, while modernizing the icons, patterns, food and lifestyle photography, packaging, uniforms and more.
See more from our work with Jimmy John’s here.
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