How Brands Succeed in a Zero Horizon World
March 21, 2022
In Marketing Dive, our Executive Director of Strategy & Insights, Bill Chidley, shares how a Zero Horizon world drives consumer behavior and impacts the future of business.
Imagine waking up to a new world each morning, one where the patterns and routines that shape what you do, what you believe, and what you value have been suddenly rearranged. This unimaginable life of continuous disruption, volatility, discontinuity, and chaos isn’t dystopian science fiction. This has become the 21st century reality, where every day requires either an action or an escape, and the future is so close that it is no longer a destination. Humans are the most adaptive species on the planet, but how much change can we take? What happens when we reach the limit and how will we know when we are there?
New Report: What Does the Future of Restaurants Look Like?
In our latest report, Shift Perspective: Restaurants, we highlight the growth opportunities that are emerging for the restaurant industry.
The Top Retail Trends We’re Predicting for 2022
What does the future of retail look like? We're sharing which trends and innovations we think we can expect to see in the new year.