Trek was looking for a partner to go the distance with, transforming stores to celebrate bikes and reflect their mission.

RETAIL EXPERIENCE / ARCHITECTURE / CONSTRUCTION DOCS / ADAPTATION

Opportunity

The world of bicycle retailing hadn’t caught up with the evolution of retail. As the leader in their category, Trek Bikes had an opportunity to set the tone for the future of the industry.

The Change

What started out as one project, grew into a long-term partnership of creating thoughtful Trek Bikes stores throughout the country. Every element of each space serves a purpose, from new racking solutions that make it easier to move bikes around, to outdoor spaces that allow shoppers to connect. The stores are designed to be adaptable, sustainable, and functional, while embracing the cyclist lifestyle, from bike enthusiasts to first time riders.

Impact

Trek Bikes has since gained efficiencies in speed to market and production continues to skyrocket. Since the rollout of the stores, the business has experienced significant ROI growth year over year.