Opportunity
Acura wanted to build a new dealership concept with a fresh and elevated look that showcased its precision and craft. To keep pace with customers’ evolving needs, the Next Generation concept also needed to transform the car buying experience from being transactional to feeling welcoming and special.
The Change
To create a new vision for Acura that still stayed true to their DNA, we designed a dealership that highlighted both performance and luxury. With floor to ceiling windows, clean lines, and a more open floor plan, the new site provides additional opportunities for the cars to shine and invites shoppers to explore. To complete the buyer’s journey, the new vehicle delivery room was built for customers to take photos and celebrate their purchase.
To carry a similar warmth and transparency to the exterior, we installed a light canopy that wraps the entire width of the facility. Now, day or night, the building is lit up, making its presence feel even bigger despite a smaller footprint. We also took a new approach to the Acura signage, viewing it as an architectural statement piece.
Impact
The striking building is already capturing the attention of shoppers. And with the dealership now open and receiving positive results, Acura is rolling out the new design nationwide.
