News: Customer Experience

The Rise of the Power User

The Rise of the Power User

In CNBC, we discuss the Power User — an evolution of the omnichannel shopper. Our latest research uncovers findings about this new shopper and key takeaways for retailers.
Thinking Beyond the Prototype

Thinking Beyond the Prototype

We sat down with our team of Creative Directors to discuss what core elements brands must consider in order to have a successful rollout of a new prototype.
Conformity Is Not a Winning Strategy

Conformity Is Not a Winning Strategy

When fostering a brand, it pays to be unique and stand out. Read on for why conformity is not an effective strategy to get customers' attention.