Our Executive Director of Strategy, Bill Chidley, talks to the Connected Podcast to discuss dealership design, branding standards, and so much more.
Subaru Introduces New Immersive Facility Design
October 5, 2025
We’re excited to share that Subaru has unveiled the Subaru Connection Hub, the automaker’s first full redesign of its national retailer network in almost twenty years.
The Subaru Connection Hub is a hospitality-driven concept blending advanced technology, nature-inspired design & community focus to demonstrate the Subaru Love Promise. The new concept reimagines the automotive retail experience, transforming dealerships into immersive, hospitality-driven spaces that strengthen customer relationships and community connections.
The Connection Hub shifts traditional dealership perceptions, positioning Subaru retailers as vibrant community destinations. Customers will experience bold product displays, interactive personalization tools, and welcoming social spaces designed to make every visit—from purchase to service—memorable and meaningful.
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In our automotive report, we surveyed U.S. consumers who recently purchased a new vehicle, to uncover the dealership’s role in today's landscape.
Our Executive Director of Strategy, Bill Chidley, shares what shapes consumer perception and choice when it comes to the modern dealership experience.
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