The new concept reimagines the automotive retail experience, transforming dealerships into immersive, hospitality-driven spaces.
The Connected Podcast: The Automotive Retail Experience
January 25, 2026
Our Executive Director of Strategy, Bill Chidley, visits the Connected Podcast studio to discuss his new book, The Brand Vortex, and the evolving automotive retail experience.
What goes into the process of designing a new dealership, and where do you even begin?
On Connected Podcast, Bill discusses dealership design and branding standards, along with ChangeUp’s automotive industry report, Why the Dealership Experience Still Matters. Greg and Bill talk through key findings of the report and discuss some of the things dealerships have to balance when establishing their branding, like:
- The needs of the brand and the function of the dealership.
- OEM expectations and unique dealership identity.
- How to align branding when showcasing different vehicle models.
Watch the full conversation here:
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In our automotive report, we surveyed U.S. consumers who recently purchased a new vehicle, to uncover the dealership’s role in today's landscape.
Our Executive Director of Strategy, Bill Chidley, shares what shapes consumer perception and choice when it comes to the modern dealership experience.
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