Breaking Down the Walls

Breaking Down the Walls

Five ways to reimagine the storefront for today’s changing consumer Jamie Cornelius, Executive Creative Director, shares ideas with VMSD Magazine about how retailers have a ripe opportunity to rethink their storefront from a transactional model to one of engagement....
Wawa’s First Drive-thru Only Location

Wawa’s First Drive-thru Only Location

Our latest work with Wawa challenged us to help them provide even more convenience for customers without having to leave your car. Media like Food & Wine magazine are already talking about its innovative model solely focused on drive-thru and curbside pickup...
The New Mission for Retailers This Holiday

The New Mission for Retailers This Holiday

Bill Chidley, Partner and Insights & Strategy Lead, discusses with Chain Store Age his point of view on what a good shopping experience looks like for the holiday 2020 season. For retail, more is at stake this year than sales alone. One thing we can be certain of...
Bill Chidley Talks to Retail Redeveloped Podcast

Bill Chidley Talks to Retail Redeveloped Podcast

How does a retailer’s store design affect its bottom line and overall customer satisfaction? Bill Chidley, Partner and Insights & Strategy Lead at ChangeUp, talks about how retail store design affects the customer experience in an interview with Adam Williams of...
Duquesne Given Two Branding Awards by Transform Magazine

Duquesne Given Two Branding Awards by Transform Magazine

Congrats to Duquesne Athletics, who was awarded two “Transform Awards” from Transform magazine, which recognizes excellence in rebranding and brand strategy. We are proud of the outstanding identity work we brought to life together, which was recognized with awards...