Agency Expands LA Office

Dayton-based retail design and innovation firm ChangeUp expands the California office located in Irvine, California. The agency is growing the office to meet the needs of its clients, extending its service offering and increasing its visibility.

“This office allows us to service our clients in California and the broader West Coast in a more personal level, more frequently, as well as showcase the work we do to a greater audience,” said Lee Carpenter, CEO and Partner. “ChangeUp is recognized for providing innovative solutions that drive results for our clients, and with the office, we look to expand our services and expertise.”

Leading the office is recognized industry professional Jim Williamson, Managing Director. Jim brings extensive experience in developing strategic design and implementation solutions for top brands such as Honda, Acura, and Mazda.

ChangeUp understands that retail is changing at an exponential rate, and that winning will always require insight driven strategies and inspired creativity. Comprised of an experienced and agile group of strategists and designers who have a passion for retail, it’s about getting real – cutting through the theory and hyperbole to find the best path to results. ChangeUp is a full-service design, architecture and branding firm with diverse clients across industries: Retail, CPG, Restaurants, Automotive and Hospitality.