The ChangeUp 2026 Experience Report
In our second annual report, we reveal which retail and restaurant brands customers say are resonating with them most through the physical experience.
Get Early Access to the 2026 Experience Report
For our second annual Experience Report, we rank the top restaurant and retail brands resonating with customers. Join the waitlist.
The Grocery Experience Gap
Our latest white paper shares why grocery retailers struggle to create meaningful differentiation, and how they can escape substitutability.
The ChangeUp 2025 Experience Report: Top 50 Brands
In our inaugural Experience Report, we reveal the top 50 restaurant and retail brands that resonate most with customers this year.
The New Reality Facing Beauty Retail: Part Two
In the second installment of our Beauty Report, we explore underrepresented customer segments, what keeps customers coming back to shop in-store, and more.
Beyond Transactions: Navigating Beauty Retail’s New Normal
What do beauty shoppers really think about the in-store experience? Our latest report uncovers how shifting consumer behaviors are reshaping physical beauty retail.