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Our Director of Strategy, Alexa Jewell Schaefer, gives a behind the scenes look at how the new identity system and strategy from Jason’s Deli came to be.
Baskin-Robbins has seized the moment and the yay! We partnered with the beloved ice cream chain, helping to deliver a modernized brand identity that still pays homage to their 31 flavor heritage.
To learn more about the visual identity system that won the 2022 Graphic Design USA Award, check out our case study.