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The Big Rethink in Foodservice Space Allocation
Bill Chidley, Partner and Insight Strategy Lead, speaks with FE&S Magazine on how new realities have shifted space ...
Panera Bread
The fast-casual leader wanted to transform its experience to better serve today’s customer, while maintaining their signature “Panera warmth”.
RETAIL EXPERIENCE / ARCHITECTURE / CONSTRUCTION DOCS / ADAPTATION
Opportunity
Panera was looking to innovate once again to meet the evolving needs of customers in an increasingly off-premise world. They sought out a partner to help them develop a new restaurant design that would enhance the guest experience and operate as their go-forward model.
The Change
Panera’s next-generation restaurant was designed to preserve the unique parts of the brand that people love, while prioritizing the guest journey and technology developments. The new restaurant incorporates a revitalized dine-in experience, including moving the bakery-café ovens in full view of customers so they can immerse themselves in the baking happening throughout the day. An enhanced digital experience and a dual drive-thru with a dedicated rapid pick-up lane, also demonstrate guest convenience as one of the highest priorities of the new design.
Impact
Panera opened their first next-generation bakery-café location in November 2021. With other sites currently under way, there’s much more to come in this exciting next chapter of the business.
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“From ideation to implementation, ChangeUp’s unparalleled expertise and partnership were integral in bringing the Panera Bread Next Gen Cafe to life.”
ROB SOPKIN
Chief Development Officer, Panera Bread
