Zaxbys was looking to elevate their brand with a new look and environment that maintained their Southern heritage and hospitality.

The popular chicken chain was ready to take their brand to the next level with a refreshed visual identity that still captured what makes them unique. As the brand geared up for growth, they sought a more sophisticated look while preserving their core identity.

A key update was removing the apostrophe, transitioning Zaxbys from a possessive form to a more inclusive, welcoming brand name. This shift reflects their commitment to being a brand for everyone while maintaining their Southern heritage.

Read the full article in GDUSA.