Zaxbys

Zaxbys was looking to elevate their brand with a saucy new look and environment that maintained their Southern heritage and hospitality.

IDENTITY / BRAND DESIGN / PACKAGING / RETAIL EXPERIENCE / ARCHITECTURE

Sixpoint Brewery's lighting fixture. Lightbulb in hand.
Sixpoint Brewery bar seating.
Sixpoint Brewery bar seating.

“ChangeUp was a great partner to elevate and modernize Zaxbys, boldly setting us apart in a crowded landscape.”

BERNARD ACOCA

CEO, Zaxbys

Sixpoint Brewery bar seating.