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Material Trends for Navigating the Pandemic / #1: Renewed Perspectives
The pandemic has caused us to reevaluate what it might mean to design for a world that will never be quite the ...
The Vitamin Shoppe
With the entrance of new e-commerce players, The Vitamin Shoppe needed to remind the world who owns the health & nutrition space.
Strategy / Identity / Brand Design / Retail Experience
Opportunity
With a high SKU count, ever-increasing interest in the category, and a growing number of competitors, TVS needed to make dramatic changes internally and externally to maintain their leadership position.
The Change
A refreshed brand strategy, visual identity system, and retail experience now showcases TVS’s category expertise. Shoppers build more confidence in achieving personalized wellness goals with the new retail experience, which offers encouraging and inspiring solutions via modern apothecary aesthetics and leading-edge technology.
Impact
In the week following the first re-envisioned store’s grand opening, TVS saw 163 unique media placements and 93MM+ impressions. The Vitamin Shoppe plans to roll-out the new experience design to 11 additional locations before the end of 2020.
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