A Global Experience

Nissan recognized the need to transform their dated existing dealership design into an experience that could meet evolving customers’ needs around the world.

Retail Experience / Architecture / Construction Docs / Adaptation / Program Roll-out

Opportunity

To stay relevant and maintain a globally consistent brand, Nissan needed a consumer experience designed to embrace the digital revolution. Overseeing Nissan’s brand strategy, we created a new facility design that is flexible and modular for the future.

The Change

Our solution: a “kit of parts” platform to reliably deliver the Nissan brand, flexibly roll-out across all regions, and activate new tech as it becomes available. With a global brand strategy, the facility provides a consistent customer-centric experience no matter the country. Characterized by transparency and openness, consumers can feel comfortable and intuitively navigate the dealership with an array of digital resources, large glassed-view service area, and a customer lounge set up as part of the showroom.

Impact

The award-winning global, customer-centric dealership prototype is +30% in sales.