Our House, Your Rules, Always Wild!

Playing to their most wild fanimals, Buffalo Wild Wings was ready to up their game as the “Great American sports bar.”

STRATEGY / IDENTITY / BRAND DESIGN / RETAIL EXPERIENCE / ARCHITECTURE / CONSTRUCTION DOCS / ADAPTATION

Opportunity

Changes in consumer dining preferences, the growing popularity of e-sports, and changes in the way fans watch sporting events led BWW to the realization that they needed to create an experience as crave-worthy as their wings.

The Change

The refreshed strategy and identity spotlights BWW as the place to be on gameday. BWW fans now feel like they are in the stadium, as the new restaurant experience includes an indoor-outdoor bar, dugout inspired seating, stadium-like A/V technologies, and a relaxed MVP space for e-gaming.

Impact

BWW has raised the bar for competitors. Since the relaunch, our work with BWW has racked up trophies from Shop!, design:retail, and GDUSA.

“ChangeUp truly understood the core essence of the BWW brand and connected it with our fans’ passions in ways that exceeded our expectations.”

Chris Fuller
Chief Communications Officer, Inspire Brands