News: Brand building

Transforming a Legacy Brand to a Dynasty

Transforming a Legacy Brand to a Dynasty

What is it that defines a ‘legacy brand’? Is it the recognizable logo, the catchy...
For Brands, Every Day is Election Day

For Brands, Every Day is Election Day

Caitlin Neyer, Director of Strategic Partnerships at ChangeUp, gives brands insight into what they can...
The Secret to Building a Strong Brand: Conquer Your Brand Envy

The Secret to Building a Strong Brand: Conquer Your Brand Envy

Caitlin Neyer, Director of Strategic Partnerships at ChangeUp, shares why staying grounded in brand strategy,...
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