Lee Carpenter

Lee Carpenter

Partner / CEO

Lee has been immersed in the world of retail and strategy for over 30 years. He founded Design Forum and in 2002, it became part of Interbrand. After nearly a decade as CEO of Interbrand NA, Lee stepped away from his position to found ChangeUp. Now he can concentrate on the single most important action behind successful innovation and sales growth: connecting companies to their customers.

“Its only after you’ve stepped outside your comfort zone that you begin to change, grow, and transform.”