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The Hidden Opportunities in Beauty Retail
September 3, 2025
In Chain Store Age, we dive deeper into insights from our latest beauty report.
While beauty retailers chase viral trends and tech-savvy younger shoppers, they’re missing two of their most valuable customer segments — and the oversight is costing them both loyalty and revenue.
You might think you know your beauty customers. After all, isn’t beauty retail all about the latest TikTok trend or the newest Gen Z obsession? Not exactly.
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In the second installment of our Beauty Report, we explore underrepresented customer segments, what keeps customers coming back to shop in-store, and more.
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