A look at what's inside
Beauty retail isn’t what it used to be. Our findings illuminate how retailers can effectively navigate beauty’s new normal.
Creating Experiential Destinations
Today’s beauty retailers must transform their physical spaces from transaction-focused environments to experience-rich destinations that complement the digital journey while providing value impossible to replicate online.
%
think beauty is a form of creative self-expression
%
think trying new beauty products is one of my favorite things
%
wish beauty stores were about more than just buying products
Addressing Universal Pain Points
Despite differences in shopper preferences, our research uncovered remarkably consistent frustrations across all beauty retail shoppers.
Key Consumer Segment: Glow-Getters
Our research found five distinct Beauty Shopper segments, with 20% identified as Glow-Getters. These discovery-focused shoppers allocate significant time and budget to beauty exploration, spending more than any other segment.
%
like to be the first to try new beauty products
%
feel overwhelmed, unsure, or confused when shopping
%
wish stores were more than just about buying beauty products
%
buy directly from influencer links and TikTok
Key Consumer Segment: Savvy Substitutors
At 24% of beauty shoppers, these discerning consumers focus on affordability without sacrificing results.
Over 90%
say they find themselves browsing more at certain stores
Top choice driver for store:
speed and being already in-store for other items
Discover more insights in Part Two of our Beauty Report, where we explore consumers’ concerns around clean beauty, scientific formulations, and longevity-driven beauty.
Our latest research surveyed over 1,600 beauty shoppers in the United States to reveal how key macro trends are redefining customer expectations and behaviors.
We are an experience agency
At ChangeUp, we create brand-led experiences through thought-provoking strategy, design, environments, and architecture. We believe change is not a risk, it’s the answer.