We recently sat down with our Creative Directors to discuss which core elements brands must consider in order to have a successful rollout of a new prototype.
Bath & Body Works Debuts New Store Design
March 22, 2025
Bath & Body Works debuts their new store design, incorporating a calmer palette, dedicated product zones, and more.
Bath & Body Works has taken the wraps off its new Gingham+ store design for the U.S. and across the globe. To date, Bath & Body Works has opened more than 15 stores with the new design in South Korea, Los Angeles, Texas and elsewhere, and this year, the brand will continue to roll out Gingham+ at most of its new stores in the U.S.
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Our Creative Director, Marty McCauley, shares insights on the future of business, leadership, and craftsmanship from this year's Fast Company Innovation Festival.
Our Creative Director, Marty McCauley, shares the core principles that all brands should implement when designing their store exterior.
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