A look at what's inside
Welcome to the reality of today’s retail, where generational shopping behaviors are defying long-held stereotypes.
Gen Z: The Anxious Shopper
%
feel in-store shopping is stressful
%
feel overwhelmed by many choices in-store
%
their negative in-store experiences push them to shop online
%
agree physical retail has not evolved to meet their changing expectations
The physical store stresses and overwhelms Gen Z, more than any other generation. Even more, their frustration pushes them to shop online.
Millennials: Conscious Consumers
Millennials are consciously engaged while shopping— choosing stores that align with their values, trying on new styles, and enjoying staff interactions—more than any other generation.
Gen X: Inspiration Hunters
only 33%
will put up with a poor store experience to save money
only 23%
will switch and buy online if they can get it cheaper
Few Gen Xers will put up with a negative store experience just for cheaper prices. Even less will switch to buy apparel online just because it’s cheaper or more convenient.
Boomers: Misunderstood Value Seekers
%
feel hopeful while shopping, the highest of any generation
%
feel confident while shopping, the lowest of any generation
%
rate retailers’ stores well for inspiring them
While most Boomers report feeling positive while shopping, their emotions differ slightly from other generations. More Boomers feel misunderstood.
Our latest research across 2,000+ apparel shoppers in the United States reveals surprising insights that challenge how retailers think about and serve different age groups.
We are an experience agency
At ChangeUp, we create brand-led experiences through thought-provoking strategy, design, environments, and architecture. We believe change is not a risk, it’s the answer.