While grocery stores have traditionally aimed to serve “everyone,” this broad approach is no longer sufficient in today’s rapidly evolving retail landscape. In our latest report, we surveyed 800 U.S. consumers to uncover how grocery stores can better meet and exceed the needs of today’s sophisticated shoppers.

We are an experience agency

At ChangeUp, we create brand-led experiences through thought-provoking strategy, design, environments, and architecture. We believe change is not a risk, it’s the answer.