Karl’s Fishing & Outdoors Goes Experiential With First Store

July 13, 2022

Karl’s Fishing & Outdoors has entered a new channel.

Founded in 2012, the digitally native brand has opened its first brick-and-mortar store, in Ft. Worth, Texas. Designed in partnership with ChangeUp, the 2,500-sq.-ft. outpost offers novice and seasoned anglers an immersive experience. Karl’s plans to open additional U.S. stores, with a second location, at Mall of America, Bloomington, Minn., slated for later this year.

Read the full article here in Chain Store Age.